Progressive evangelism

Atrios point us to a piece by Chris Hayes that he says is must reading. It is. CC has said several times to me that we need to stop preaching to the converted and if we really want to do something constructive, we need to create a constructive dialog with the unconverted. He was right. In How to turn Your Red State Blue, Hayes outlines how to help righties make the switch to progressivism. (Side thought...ever see those Switch ads on Apple? I'm going to get working on that.)