SF wants to regulate blogging

I'm not much into blogging's obsession with MSM. It's a lot of belly button gazing to me. But this situation in San Francisco, whose Board of Supervisors proposes to regulate bloggers, seems a bit much. This comment by rtfr on Personal Democracy Forum is in line with my thinking:

Ms. Maxwell,
Would you regulate a person who, over the course of an election, happens to talk to five hundred people and make the case for her candidate to each one? Would you regulate a newspaper editorial that reaches thousands (maybe millions) in its endorsement of a particular candidate? Then why, Ms. Maxwell, are you trying to silence every day citizens? I wonder if perhaps you are afraid of what the people will say about you.